I purchased this product in hopes that it will help with my acne.  I was not disappointed whatsoever.  I have only used it for 3 days now so can't really see the whitening effect yet but it definitely helps with acne.  I have been breaking out so much lately so wanted to try this out.  The consistency is white and watery - milky colored.  Fragrance is not strong and it leaves your skin soooo smooth!  It took 2 days for large pimples to go away and small ones disappear overnight.  At least for me it did.  It also helps prevent acne scars.  I have also noticed that if you pop your pimples (that are ready to be popped ) they disappear overnight with this product.  This product has not made me break out or  cause any irritation.  I am definitely ordering more once I run out.